The meaning of focus

Steve Jobs says no many times

A big part of Steve Jobs’ success has been to shed all the good ideas that don’t make the final cut. Carmine Gallo in an interesting article, “Steve Jobs: Get Rid Of the Crappy Stuff” writes: “Editing also leads to great product designs and effective communications. According to Steve Jobs, ‘People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying ‘no’ to 1,000 things.’”